Apple Watch and Healthcare: Role of Apps and Closer Patient Connections

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The Apple Watch and healthcare marketing might sound incongruous when you envision the common uses for Apple's latest invention. Yet, as with all mobile devices, it's the perfect device to capture patient attention as consumers use smartphones and tablets to find quick information. Perhaps you've heard skeptics say that wearables will stay relegated to monitoring our heart rates or blood pressure while doing cardio exercise. Nobody said it should stop there, and the potential for wearables in healthcare marketing is an open book, including for plastic surgeons.

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